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Home Projects Cattle for Wildlife

Cattle for Wildlife

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Cattle for Wildlife is a pilot project of a larger program trialling a new approach to wildlife conservation.

It is based on the innovative approach of promoting the protection of endangered wildlife by local communities, which in turn earn the proceeds from cattle raised and sold in Australia as payment for their acheivements.

Our pilot project involves the protection of critically endangered northern white rhino and endangered black rhino in Kenya, through the Ol Pejeta Conservancy. Having already undergone a massive depletion of their populations in the 70s and 80s, these species are again at risk of increases in poaching.

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Through the Cattle for Wildlife project, communities who are guarding these animals earn proceeds from cattle managed on their behalf in Australia. Donors in turn have the security of their investment being managed in Australia until the agreed conservation results are delivered.

The initiative will promote:

  • conservation of endangered species;
  • financial assistance to communities in developing areas;
  • change in community perceptions to endangered wildlife;
  • educational and cultural links between Australia and Kenya, with Australian students studying the environmental, social and financial considerations of the project; and
  • assistance and engagement with Australian rural communities.

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Cattle for Wildlife is a not-for-profit initiative developed by teacher and conservationist Mark Prichard, pastoralist Gerard Noonan, and the Bookend Trust. The current pilot project is being run as a trial to refine the concept before expanding it more broadly.

For further information, contact Mark Prichard by This e-mail address is being protected from spambots. You need JavaScript enabled to view it or on 0400 081 961

To DONATE, please go to the secure form HERE.

For suggested donation amounts or to arrange donations by instalments, please contact us This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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estimated at travelling 5kms west per yea
Last Updated on Tuesday, 04 December 2012 00:25  
Home Projects Cattle for Wildlife